Petrina Martin Cherry is a marketing and healthcare executive with over 25 years of experience specializing in marketing strategy, healthcare marketing and community program development and entertainment marketing. She is highly regarded as a consulting resource across multiple industries in healthcare equity and social determinants of health, diversity and inclusion and branding. In addition to her corporate relationships, Petrina previously spent 15 years in entertainment marketing and media training and is an expert at developing brand strategy for celebrities and non-profit organizations. She is currently the Vice President of Sales and Marketing and Community Outreach at Boston Medical Center HealthNet Plan and the Boston Medical Center Health System.
Petrina excels in helping brands create great ideas and bring them to life through integrated campaigns that leverage online, mobile and physical brand interactions. Clients and partners rely on her to help them compete more effectively on a global basis by creating and accelerating relationships with customers, employees, partners, media and other influencers. Petrina has also done significant advocacy work creating community-based programs to bring awareness to Sickle Cell Disease, promote mental health and wellness in inner city communities, reduce recidivism and influence successful reentry and to build equity instead of charity in previously red-lined communities.
Petrina has shared her expertise on healthcare, building healthier communities, entertainment marketing, criminal justice reform, and building inclusive spaces on numerous panels and to business groups and associations. She was appointed by Mayor Marty Walsh in 2020 to the COVID-19 Health Inequities Task Force and is on the board of trustees for The Urban League of Eastern MA (Emeritus), The Boys and Girls Club of Boston, the advisory board of Arts Emerson at Emerson College, and is the Co-Chair of the Women’s Forum for the National Association of Healthcare Executives (NAHSE). She is an active member of The Links Inc. and Delta Sigma Theta Inc. Petrina holds an Executive MBA from Georgia State University’s J. Mack Robinson School of Business.
