Senior Director of Marketing and Communications
Boston Arts Academy Foundation
Wendy Michel, also known as MoMa brings over 15 years of experience in B2B and B2C Marketing and Communications along with a strong background in non-profit arts programming. During her career, Wendy has developed launch campaigns generating a 200% increase in sales, engagement, and brand awareness for brands such as Beats by Dre, DOVE, Naturade, BET, and Def Jam Records. Her Non-Profit experience spans from working alongside Gina Belafonte to launch the “Gatekeepers of Truth” campaign for Sankofa, a social justice Art Non-Profit founded by Harry Belafonte, to producing community engagement case studies for “UNI” - the Boston Ballet’s latest public art installation.
Wendy's love for the arts started at a young age. Becoming a professional dancer at 15 years old, Wendy performed at national competitions with Boston’s Phunk Phenomenon Dance Troop. Michel was appointed by Artists for Humanity Co-Founders Jason Talbot and Rob Gibbs (also known as ProBlak) to be a part of an intentional arts programming pilot with the city of Brockton. Under the supervision of ProBlak, Wendy spent the rest of her youth working as a teen artist in the South End studios. As an honor graduate of Artists for Humanity, the Brockton resident decided to give back to the non-profit and became a mentor for the AFH painting studio. In 2014, she was accepted into Parsons School of Design studying Strategic Design & Management. During her time there, she was a STEAM educator and curriculum developer.
As the Senior Director of Marketing and Communications, for Boston Arts Academy Foundation, Wendy will oversee multi-faceted marketing, communications, and public relations programming, targeting supporters of the Foundation, private donors, companies and organizations, and corporate leaders. Her goal will be to promote the BAA Foundation brand, through fundraisers, enhancing volunteer leadership, and supporting BAA students and the Foundation’s mission.
When not working, Wendy has a passion for teaching yoga, painting portraits, and developing Neuroscience and Health technology research.